I spent most of the day yesterday watching contractors install our new attic pull down access. But, since my camera is buried under boxes of junk that have yet to make it to the attic, I will post about that later.
I’ve been working today on the task of updating my freelance website. The last time I updated it, I was pregnant. Yes, my daughter is almost 2. And yes, this is the website I use to make a living. I’m really not lazy…well, not that lazy. I’ve just been pretty busy the past, oh, two, two and a half years with taking care of a baby and building other peoples’ websites.
Oh, did I mention…that’s what I do. I build websites. I try to make them pretty and clean and organized and accessible. I’m pretty good at not making all of my websites look the same, which is a fact that gives me a lot of satisfaction. I try different styles and layouts, but I always try to keep them clean. Usually, if they end up being cluttered, it was because the client specifically requested something (or several somethings), and then ignored my suggestions. I’m not bitter…really.
Anyway, when I heard recently that Holiday Inn was changing their logo (updating it), I was very upset. I mean, they have had the same logo for like 50 years…why change it now? People didn’t stop going to your hotels because of your logo…they stopped going because a lot of the hotels were falling down, and the others were too expensive. Sure, this rebranding has created work for some graphic designers, but I subscribe to the idea that “if it ain’t broke, don’t fix it.”
Apparently, its been a trend in the hospitality industry in the past few years. Personally, I like the old designs for most of these.
My child is screaming because she’s ready for some more Goldfish, so I must go.
Thanks to Brand New blog (http://www.underconsideration.com/brandnew/) for the great logo comparisons. A website all about rebranding…how awesome is that?!